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Stand out from the competition

Whether you’re building a new website from scratch, or giving your existing online presence a face lift, effective text content is important. Concise writing helps you keep the attention of online readers who are often quick to glaze over large bodies of text.


Website Content Writing Service

Writing with just the right amount of “keyword density” ensures search engines like Google find your site and recognize what it’s all about.


The Casper Agency can work with you to not only create your message, but also to organize it in a logical format. If necessary, we can help you break down how to layout the navigation of your website as well as determine where content should appear on each page.


Content 101


Website content comes in two main forms—reactive and proactive—and both are important. Reactive content answers questions and solves problems for your visitors. This is often the important information they come to your website looking for. Proactive content compels visitors to take action. This call-to-action content can include invitations, special offers and promotions.


By combining reactive and proactive content, you can have a website that both answers questions for your visitors and asks them important questions too.


The Professional Advantage


You know your business, your products and services and your customers better than anyone else. So work with a professional writer to develop your website content?

By hiring The Casper Agency’s professional writers, you can be assured your content will:


  • adhere to web content standards and best practices
  • be readable, scannable and easy to understand
  • use correct grammar and spelling
  • be organized in a logical manner
  • be easy for search engines to find and index
  • use an effective writing style
  • have a consistent voice



The key to developing content for your website that will be useful for your visitors and will encourage them to take action is for us to have a really good understanding of what you have to offer and what your objectives are.


This usually starts with a series of in-person meetings or phone calls so our writers can collect information. You might also supply any existing content, such as a website you’re replacing, brochures and other sales material.


The Casper Agency will take all that information and begin to turn your ideas into quality website content. You’ll be presented with a draft and given plenty of opportunity to request changes. We want to ensure the end result is in line with your goals and exceeds your expectations.

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